Zemin (Zachary) Zhong

F501, 2220 Piedmont Avenue
​Haas School of Business, UC Berkeley
​Berkeley, CA 94720

Tel: +1-510-250-2652
Email: zhong@berkeley.edu
Web: zacharyzhong.com

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Education

• PhD Candidate in Marketing, Haas School of Business, UC Berkeley
• Master in Finance, University of Hong Kong, 2012
• Master in Management, Peking University, 2012
• BS in Chemistry and BA in Economics, Peking University, 2009

Research Interest

Search Design, Online Platforms, Behavioral Economics and Marketing

Dissertation

Targeted Search and Platform Design (Job Market Paper)

• Committee members: Ganesh Iyer (co-chair), John Morgan (co-chair),  Zsolt Katona, Ben Handel    

Working Papers

• ​Chasing Diamonds and Crowns: Online Reputation Systems and Strategic Seller Response
• Location Still Matters: Evidence from an Online Shopping Field Experiment (with John Morgan and David Ong)

Research-in-progress

• A Theory of Information Addiction (with Ganesh Iyer)
• Bundle Pricing (with Xin Chen), Data collection complete.​

Awards and Grants

• The NET Institute Summer Grant, 2016
  
• AMA-Sheth Doctoral Consortium Fellow, London Business School, 2015​
• UC Berkeley, Haas Department Fellowship, 2012-2016
• Peking University, Distinguished Graduate, 2012
• Econometric Society World Congress Committee Future Star, 2010

Teaching Experience

UC Berkeley Haas School of Business

• Pricing (BBA and MBA elective), Reader, 2016
• Strategy (MBA core), GSI (TA), 2015
• Social Media (MBA elective),  GSI (TA), 2014
• Marketing (BBA core), GSI (TA), 2014

​University of Hong Kong

• Financial Statement Analysis (MFin), TA, 2010​

Conference Presentations

• International IO Conference, Boston, 2015
• INFORMS International Conference, Beijing, China, 2012
• INFORMS Marketing Science Conference, Houston, US, 2011​

Selected Coursework

Marketing

•  Choice Modeling (Minjung Park)
•  Marketing Strategy (Ganesh Iyer)
•  Buyer Behavior (Leif Nelson)
•  Computational Economics and Marketing (Przemek Jeziorski)
•  The Role of Networks in Marketing (Zsolt Katona)

​Economics 

•   Math Tool for Economics  (Haluk Ergin)
•   Microeconomic Theory I (David Ahn)
•   Microeconomic Theory II (Haluk Ergin, Benjamin Hermalin)
•   Game Theory (Shachar Kariv)
•   Econometrics I (Michael Jansson, Bryan Graham)
•   Econometrics II (James Powell, Denis Nekipelov)
•   Advanced Econometrics I (James Powell, Demian Pouzo)
•   Industrial Organization I (Ben Handel)
•   Industrial Organization II (Joseph Farrell)
•   Labor Economics (David Card)
•   Psychology and Economics I (Matthew Rabin)
•   Psychology and Economics II (Stefano DellaVigna)

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