Zachary Zhong
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Research Papers

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  • Precision-Recall Tradeoff in Competitive Targeting (with Ganesh Iyer and Yunfei(Jesse) Yao), R&R, Marketing Science
  • Left-Digit Bias, Shrinkflation, and Channel Coordination (with Xuefeng Peng)
  • Gender Inequality And Household Purchase Decisions: The Case of Automobiles in China (with Han Zhong and Nan Chen) 
  • Predictive Accuracy, Consumer Search, and Personalized Recommendation (with Zirou Chen and Mengze Shi)
  • The Economic Impact of China's Anti-Corruption Campaign (with Nan Chen)
  • Experience and Identity-driven Brand Choice (with Nan Chen and Lei Huang)
  • Regional Poverty Alleviation Partnership and E-Commerce Trade (with Wenyu Zhou, Jiewei Li, and Peng Li), Marketing Science, forthcoming
  • History and Country-of-Origin Effects (with Nan Chen) online appendix, 2024, Marketing Science, 43(1):192-212
  • Platform Search Design: The Roles of Precision and Price, 2023, Marketing Science, 42(2):293-313.
  • Pushing Notifications as Dynamic Information Design (with Ganesh Iyer), 2022, Marketing Science, 41(1):51-72.
  • Chasing Diamonds and Crowns: Consumer Limited Attention and Seller Response, 2022, Management Science, 68(6):4380-4397​​.​​​​
  • Location Still Matters: Evidence from an Online Shopping Field Experiment, 2018, (with John Morgan and David Ong), Journal of Economic Behavior and Organization, 146: 43-54.

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