Research Papers
- Precision-Recall Tradeoff in Competitive Targeting (with Ganesh Iyer and Yunfei(Jesse) Yao), Major Revision, Marketing Science
- Left-Digit Bias, Shrinkflation, and Channel Coordination (with Xuefeng Peng), Major Revision, Management Science
- Predictive Accuracy, Consumer Search, and Personalized Recommendation (with Zirou Chen and Mengze Shi), Reject & Resubmit, Marketing Science
- Gender Inequality And Household Purchase Decisions: The Case of Automobiles in China (with Han Zhong and Nan Chen)
- The Economic Impact of China's Anti-Corruption Campaign (with Nan Chen)
- Experience and Identity-driven Brand Choice (with Nan Chen and Lei Huang)
- Regional Poverty Alleviation Partnership and E-Commerce Trade (with Wenyu Zhou, Jiewei Li, and Peng Li), Marketing Science, forthcoming
- History and Country-of-Origin Effects (with Nan Chen) online appendix, 2024, Marketing Science, 43(1):192-212
- Platform Search Design: The Roles of Precision and Price, 2023, Marketing Science, 42(2):293-313.
- Pushing Notifications as Dynamic Information Design (with Ganesh Iyer), 2022, Marketing Science, 41(1):51-72.
- Chasing Diamonds and Crowns: Consumer Limited Attention and Seller Response, 2022, Management Science, 68(6):4380-4397.
- Location Still Matters: Evidence from an Online Shopping Field Experiment, 2018, (with John Morgan and David Ong), Journal of Economic Behavior and Organization, 146: 43-54.