Research Papers
- Experience and Identity-driven Brand Choice (with Nan Chen and Lei Huang), under review
- Pushing Information: Realized Uncertainty and Notification Design (with Ganesh Iyer), R&R, Marketing Science
- Historical Memory and Brand Preference (with Nan Chen) online appendix, R&R, Marketing Science
- The Economic Impact of China's Anti-Corruption Campaign (with Nan Chen), under review
- Targeted Search and Platform Design, R&R, Marketing Science
- Chasing Diamonds and Crowns: Consumer Limited Attention and Seller Response, R&R, Management Science
- Location Still Matters: Evidence from an Online Shopping Field Experiment, 2018 (with John Morgan and David Ong), Journal of Economic Behavior and Organization, 146 (2018): 43-54.
Research-in-progress
- Add-on Pricing and Bundling in e-Commerce: Evidence from Taobao (with Xin Chen)
- Knockoff Cars (with Lei Huang)
