Zachary Zhong
  • Home
  • Research

Research Papers

​
  • Experience and Identity-driven Brand Choice (with Nan Chen and Lei Huang), under review
  • Pushing Information: Realized Uncertainty and Notification Design (with Ganesh Iyer), R&R, Marketing Science
  • Historical Memory and Brand Preference (with Nan Chen) online appendix, R&R, Marketing Science
  • The Economic Impact of China's Anti-Corruption Campaign (with Nan Chen), under review
  • Targeted Search and Platform Design, R&R, Marketing Science
  • Chasing Diamonds and Crowns: Consumer Limited Attention and Seller Response, R&R, Management Science
  • Location Still Matters: Evidence from an Online Shopping Field Experiment, 2018 (with John Morgan and David Ong), Journal of Economic Behavior and Organization, 146 (2018): 43-54.

Research-in-progress

  • Add-on Pricing and Bundling in e-Commerce: Evidence from Taobao (with Xin Chen)
  • Knockoff Cars (with Lei Huang)

Powered by Create your own unique website with customizable templates.
  • Home
  • Research