Zachary Zhong
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Research Papers

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  • The Economic Impact of China's Anti-Corruption Campaign (with Nan Chen)
  • Experience and Identity-driven Brand Choice (with Nan Chen and Lei Huang), under review
  • History and Country-of-Origin Effects (with Nan Chen) online appendix, R&R
  • Platform Search Design: The Roles of Precision and Price, 2022, Marketing Science, forthcoming
  • Pushing Notifications as Dynamic Information Design (with Ganesh Iyer), 2021, Marketing Science, 41(1):51-72.
  • Chasing Diamonds and Crowns: Consumer Limited Attention and Seller Response, 2021, Management Science, 68(6):4380-4397​​​​​​
  • Location Still Matters: Evidence from an Online Shopping Field Experiment, 2018, (with John Morgan and David Ong), Journal of Economic Behavior and Organization, 146: 43-54.

Research-in-progress

  • Add-on Pricing and Bundling in e-Commerce: Evidence from Taobao (with Xin Chen)
  • Knockoff Cars (with Lei Huang)

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