- The Economic Impact of China's Anti-Corruption Campaign (with Nan Chen)
- Experience and Identity-driven Brand Choice (with Nan Chen and Lei Huang), under review
- History and Country-of-Origin Effects (with Nan Chen) online appendix, R&R
- Platform Search Design: The Roles of Precision and Price, 2022, Marketing Science, forthcoming
- Pushing Notifications as Dynamic Information Design (with Ganesh Iyer), 2021, Marketing Science, 41(1):51-72.
- Chasing Diamonds and Crowns: Consumer Limited Attention and Seller Response, 2021, Management Science, 68(6):4380-4397
- Location Still Matters: Evidence from an Online Shopping Field Experiment, 2018, (with John Morgan and David Ong), Journal of Economic Behavior and Organization, 146: 43-54.
- Add-on Pricing and Bundling in e-Commerce: Evidence from Taobao (with Xin Chen)
- Knockoff Cars (with Lei Huang)